top of page

Privacy Policy

A legal disclaimer

PRIVACY POLICY

Last Updated: January 28, 2026

Ethos Strategy ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (www.natarshawright.com) or engage with our services.

Please read this Privacy Policy carefully. By using our website, you consent to the practices described in this policy.

 

1. INFORMATION WE COLLECT

1.1 Personal Information You Provide

We may collect personal information that you voluntarily provide when you:

  • Fill out contact forms

  • Subscribe to our newsletter

  • Take the AI Readiness Roadmap Quiz

  • Schedule a consultation

  • Register for events or speaking engagements

  • Communicate with us via email or phone

This information may include:

  • Name

  • Email address

  • Phone number

  • Company/organization name

  • Job title

  • Business needs and challenges

  • Quiz responses and assessment data

1.2 Automatically Collected Information

When you visit our website, we may automatically collect certain information, including:

  • IP address

  • Browser type and version

  • Operating system

  • Pages viewed and time spent on pages

  • Referring website

  • Date and time of visit

  • Device information

1.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience. Cookies are small data files stored on your device. You can control cookies through your browser settings, though disabling them may affect website functionality.

Types of cookies we use:

  • Essential cookies: Necessary for website operation

  • Analytics cookies: Help us understand how visitors use our site

  • Marketing cookies: Used to deliver relevant content and track campaign effectiveness

 

2. HOW WE USE YOUR INFORMATION

We use the information we collect to:

  • Provide and improve our services

  • Respond to your inquiries and requests

  • Send you our newsletter and marketing communications (with your consent)

  • Process consultation bookings and service agreements

  • Deliver personalized AI Readiness Quiz results

  • Analyze website usage and improve user experience

  • Send administrative information (service updates, policy changes)

  • Comply with legal obligations

  • Prevent fraud and ensure website security

 

3. HOW WE SHARE YOUR INFORMATION

We respect your privacy and do not sell your personal information to third parties.

3.1 We may share your information with:

Service Providers:
We work with third-party service providers who assist with:

  • Website hosting (Wix)

  • Email marketing (Kit/ConvertKit)

  • Quiz platform (Lovable)

  • Calendar scheduling tools

  • Analytics (Google Analytics, if applicable)

  • Payment processing (if applicable)

These providers are contractually obligated to protect your information and use it only for the purposes we specify.

Legal Compliance:
We may disclose your information if required by law, court order, or government regulation, or to protect our rights, property, or safety.

Business Transfers:
If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. You will be notified of any change in ownership or use of your information.

With Your Consent:
We may share your information with third parties when you explicitly consent (e.g., testimonials, case studies).

 

4. EMAIL COMMUNICATIONS & NEWSLETTER

4.1 Newsletter Subscription

When you subscribe to our newsletter, we will send you periodic emails containing:

  • AI insights and operations tips

  • Case studies and success stories

  • Event announcements and speaking engagements

  • Service updates and special offers

4.2 Marketing Communications

We may send you promotional emails about our services, events, and content we believe may interest you. You have the right to opt out at any time.

4.3 How to Unsubscribe

You can unsubscribe from marketing emails at any time by:

  • Clicking the "unsubscribe" link in any email

  • Emailing us at info@natarshawright.com

  • Contacting us at 202-390-2271

Please note: Even if you unsubscribe from marketing emails, we may still send you transactional or administrative emails (e.g., consultation confirmations, service updates).

 

5. AI READINESS QUIZ DATA

5.1 Information Collected

When you take the AI Readiness Roadmap Quiz, we collect:

  • Your responses to quiz questions

  • Contact information (if provided)

  • Quiz results and recommendations

5.2 How We Use Quiz Data

We use quiz data to:

  • Provide personalized results and recommendations

  • Improve the quiz algorithm and accuracy

  • Better understand our audience's AI readiness needs

  • Send follow-up content and resources (with your consent)

  • Aggregate data for research and content creation (anonymized)

5.3 Quiz Data Retention

We retain quiz data for as long as necessary to provide services and comply with legal obligations. You may request deletion of your quiz data at any time.

 

6. DATA SECURITY

We implement reasonable security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

  • Secure Socket Layer (SSL) encryption

  • Secure servers and databases

  • Limited access to personal information

  • Regular security assessments

However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

 

7. DATA RETENTION

We retain your personal information only as long as necessary to:

  • Fulfill the purposes outlined in this Privacy Policy

  • Comply with legal, accounting, or reporting requirements

  • Resolve disputes and enforce agreements

When information is no longer needed, we will securely delete or anonymize it.

 

8. YOUR PRIVACY RIGHTS

Depending on your location, you may have the following rights regarding your personal information:

8.1 Access and Correction

You have the right to access and update your personal information. Contact us to request access or corrections.

8.2 Deletion

You may request deletion of your personal information, subject to certain legal exceptions (e.g., information we must retain for legal compliance).

8.3 Opt-Out of Marketing

You may opt out of receiving marketing communications at any time using the methods described in Section 4.

8.4 Data Portability

You may request a copy of your personal information in a portable format.

8.5 Withdraw Consent

If we process your information based on consent, you may withdraw consent at any time.

To exercise these rights, contact us at:
Email: info@natarshawright.com
Phone: 202-390-2271

 

9. CHILDREN'S PRIVACY

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we learn that we have collected information from a child under 18, we will promptly delete it.

 

10. THIRD-PARTY WEBSITES

Our website may contain links to third-party websites (e.g., social media platforms, event registration sites). This Privacy Policy does not apply to third-party sites. We are not responsible for the privacy practices of third parties. We encourage you to review their privacy policies before providing any personal information.

 

11. CALIFORNIA RESIDENTS (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

  • Right to Know: You may request disclosure of the personal information we collect, use, and disclose.

  • Right to Delete: You may request deletion of your personal information.

  • Right to Opt-Out: You may opt out of the sale of your personal information (we do not sell personal information).

  • Non-Discrimination: We will not discriminate against you for exercising your rights.

To exercise these rights, contact us at info@natarshawright.com.

 

12. EUROPEAN RESIDENTS (GDPR)

If you are located in the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR):

  • Right to Access: Request a copy of your personal data.

  • Right to Rectification: Request correction of inaccurate data.

  • Right to Erasure: Request deletion of your data.

  • Right to Restrict Processing: Request limitation of processing.

  • Right to Data Portability: Receive your data in a portable format.

  • Right to Object: Object to processing of your data.

  • Right to Withdraw Consent: Withdraw consent at any time.

Legal Basis for Processing:
We process your data based on:

  • Your consent (e.g., newsletter subscription)

  • Contractual necessity (e.g., providing services)

  • Legitimate interests (e.g., improving our services)

  • Legal obligations

To exercise your rights or file a complaint with a supervisory authority, contact us at info@natarshawright.com.

 

13. INTERNATIONAL DATA TRANSFERS

If you are located outside the United States, please note that your information may be transferred to and processed in the United States, where data protection laws may differ from those in your country. By using our website, you consent to the transfer of your information to the United States.

 

14. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated policy on this page with a revised "Last Updated" date.

Material changes will be communicated via:

  • Prominent notice on our website

  • Email notification to newsletter subscribers

Your continued use of our website after changes constitutes acceptance of the updated Privacy Policy.

 

15. DO NOT TRACK SIGNALS

Some browsers have "Do Not Track" features that signal websites not to track users. We do not currently respond to Do Not Track signals, as there is no industry standard for how to interpret them.

 

16. CONTACT US

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Ethos Strategy
Natarsha Wright, Principal Consultant
Email: info@natarshawright.com
Phone: 202-390-2271
Location: Anne Arundel County, MD
Website: www.natarshawright.com

 

17. CONSENT

By using our website, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your information as described herein.

 

Last Updated: January 28, 2026

bottom of page